Brand Image Planning and Extra Research

For our music video, we have created an artist for whom we are making a music video, digipack and website for. With this, we want cohesion, therefore we have considered detailing social media, colour motifs, visuals relations, album information and more to create a full, realistic artist.

This is the information we have decided:

Artist name: Outlex
This is due to "lex" meaning law in Latin therefore the full name is "Outlaw". Alex, the real name of the artists, will be focusing her music on considering issues hugely not spoken about eg: mental health as with our "Angel On Fire" music video, therefore we felt this name would be most appropriate.

Album: Stigma
Again, this follows on the idea of considering issues rarely discussed in music, hence them having "stigma". We have also come up with song names for the rest of the album which reflect this idea, each addressing or linking to a different, less talked about, issue:

1. I
2. Angel On Fire (our music video song)
3. Stigma
4. A Rose by Any Other Name
5. Infamous
6. Black is the New Black
7. Her
8. Seventeen
9. Androcentrism
10. Nostalgia
11. Butterfly Effect
12. Harmony
13. You

Cohesive Style

For this, we considered the kind of imagery and style that would be associated with the artists, which helped influence our choices in location, props, lighting etc. 

• blacks, greys, reds and oranges - signifies light in darkness and passion)
• roses - signifies love, which is a big focus in the album 
• neon lights - aesthetic choice linking to the 80s, modern and city-like
• trendy, dark clothing - linking to colour choice and going well against the neon lights

All of these will be used on things like her website, social media, digipack, photography, merchandise etc. all to create a specific, recognisable star image, which can be aspired to (the star as an ideology according to Richard Dyer)

Further Research

Very early on in the process, before beginning any kind of planning or research, I practised various music videos ideas which has inspired all work related to the 'Angel on Fire' music video. For this, I put together a mock-up trailer for a music video (of a different song). This includes various things that we will be using in our video such as some locations, glitch effects (or VHS effect), neon lights and even the song genre - electropop. You can view this early experimentation here:

To help influence our ideas for the music video, digipack, and website, from the summer before starting this coursework to now, I have collected various pieces of inspiration by photographing, screenshotting and writing down anything that would relate to Outlex as an artist. Here you can see a compilation of some of the useful things I found. I also annotated some song lyrics when we were choosing the songs to suggest visual and style choices that helped plan my treatment.

You can view this research here: