Rough Cut and Feedback Reflection

Before completing our music video, we created a rough cut version which we showed to the class and our target audience to get feedback on what areas were good and what needed improvement. You can view our rough cut here:


Class Feedback
We first showed this video to our class. From them, we collected feedback on survey sheets and here is what we found out:

1. Use of transitions average = 8.4/10
2. Performing average = 8.6/10
3. Camerwork average = 8.4/10
4. Lip-syncing average = 7.2/10
5. Colour/Effects average = 8.4/10 
6. Pace and feel average = 8.4/10 

All areas were close in score and high overall which was encouraging at that stage. The highest score was in perfomance which a positive as it was the area we had least ability to change without reshooting. Other areas received an 8.4 average meaning they each could be improved slightly. The lowest score was in lip-synching and this was likely because some areas were out of sync.

Further questions brought up these positive aspects:

• all those asked enjoyed the conceptual storyline
• the studio lip-syncing appeared professional, especially the lighting
• the VHS tape concept brought the video together well
• the colours chosen were appropriate for the atmosphere
• the glitching effects were well fitting with the VHS concept
• varied camerawork which is steady and focused
• range of locations fit the story well
• good build of action through video

To improve areas such as the lip syncing and the lenght, which many commented was too long, here is the areas that are lacking and what we will do to improve them for the final edit:

• increase transition smoothness, in particular adding more graphic matches and smoother dip to blacks
• sync up lip syncing where it is out of place, in particular in the final forest/sticky-note throwing scene
• add titles and graphics with appropriate fonts
• shorten the length - currently over 4:30 minutes - we likely will cut out the beginning VHS in TV bit as well as the throwing VHS into water bit at the end which people felt were not as necessary to make the story cohesive
• lacks colour correction - we will bring up the three way colour corrector and saturation to intensify the colours to fit neon and 80s vibes
• include more of the fire overlay for studio lip-syncing in the second half of the song.

Overall, the class feedback was very helpful in establishing the more technical issues with the video. We will be using these suggestions when finalising effects and the timeline of the video to fit the brief best.

Audience Feedback

To get realistic target audience feedback for the artists, we conducted interviews with late teens who enjoy electropop music and frequently watch music videos to see if this video fits their genre expectation while still being original and creative. Here is what they said: